Launching July 14 · 1,000 founding spots

Stop skipping meals
without realising.

Life gets busy. Hours disappear. You look up and realise it's 4pm and you haven't eaten since breakfast. Fuello notices before you do — and makes eating as easy as possible when it finally fires.

Launching July 14. 14-day free trial, then AUD $1/month, locked for life. First 1,000 members only. No credit card to join the waitlist.

✓ You're on the list. We'll confirm your founding spot on July 14.
763 of 1,000 spots claimed
🍳 Scrambled eggs
8 min · 5 steps
☀️ Lunch
Hey Alex
It's been a while since you ate
✓
B'fast
✓
Snack
☀️
Lunch
🍎
Snack
🌙
Dinner
Eating urgency
High · 4.5 hrs ago
Your body needs fuel
4.5 hrs is too long. Your focus and mood are affected. Three quick options are ready.
Show me what to eat →
Not now — remind me in 30 min
✓ On track today
Sound familiar?

You didn't forget to eat
on purpose.
You just lost track of time.

For a lot of people, eating regularly isn't a willpower problem — it's a time awareness problem. You get absorbed in work, lose track of the clock, and only notice something's wrong when you're exhausted, irritable, and can't focus. Sound familiar? Fuello is built for exactly this.

⏱
You lose track of time
Deep work, back-to-back meetings, a good book — hours disappear and hunger cues get ignored along with everything else.
😤
Decision fatigue kicks in
By the time you notice you're hungry, deciding what to make feels impossible. So you grab the nearest thing — or nothing at all.
📉
Your focus crashes
Blood sugar drops affect concentration, mood, and energy long before you feel "hungry". The crash comes first.
🔁
It happens every day
Generic reminders get dismissed. Meal planners require energy you don't have. The cycle repeats.

The problem isn't that I don't want to eat. The problem is that by the time I realise I'm hungry, deciding what to eat is impossible.

— ADHD adult, aged 24. The reason Fuello exists.

How it works

Three layers.
Zero overwhelm.

Built for people who need eating to be as frictionless as possible. If a feature adds cognitive load, it doesn't ship.

1

The awareness engine

Fuello tracks time since your last meal, your activity level, and calendar context — building a real-time picture of when you need fuel. No check-ins. No manual logging required.

Always watching, never nagging
2

The decision engine

When a nudge fires, you see exactly three options. Never more. Matched to your pantry, energy level, and time available. Pick for me is always one tap away.

Radical reduction
3

The action layer

Recipes broken into the smallest possible steps, written in warm and forgiving language. No-cook crisis mode. Five-minute options. Full recipes up to 20 minutes.

Micro-completions
Design principles

Built different.
By design.

Most apps add friction. Fuello removes it. Every design decision is tested against one question: does this make eating easier or harder?

Never ask, always infer
Fuello reads signals and acts on them. It never asks you to track your own state.
Radical reduction
Maximum 3 choices. "Pick for me" always one tap away. No scroll, no search.
Forgiving language
"It's been a while" — not "You missed a meal!" No urgency, no guilt, no streaks.
Zero shame architecture
No streak counters. No guilt. Patterns are shown as useful information, not as a scorecard.
Context awareness
Knows if you're at home, in a meeting, or commuting. Options always match your reality.
Invisible effort
The app does the cognitive work. You only act. That's the whole point.
Pricing

Simple, fair,
founder-first.

The first 1,000 people who believe in Fuello get founding member pricing — $1/month, locked for life.

14-day free trial
$0
no card needed · full access · cancel any time
Complete awareness engine
Push notifications
Full meal library
Everything, unlocked
Try it fully before you decide
First 1,000 only
Founding member
$1
/ month · or AUD $12/yr paid annually · locked for life
Everything in the trial
Full recipe library
Allergen + sensory filters
Shopping list + reminders
Pattern insights
Apple Watch support
Standard
$10
/ month · or AUD $79.99/yr paid annually
Everything in founding
Calendar integration
AI-personalised nudges
Priority support

Real scarcity. Once 1,000 founding spots are filled, this pricing closes permanently.
Standard pricing opens at $10/month. No exceptions.

Eat regularly.
Feel the difference.

Fuello launches July 14. Join the waitlist now — founding members are confirmed first. AUD $1/month, locked for life. 14-day free trial included.

Launching July 14 on iOS. Android coming soon. No credit card to join the waitlist.

✓ You're confirmed. We'll send your founding member access on July 14.